{"id":417450,"date":"2022-08-16T09:55:27","date_gmt":"2022-08-16T07:55:27","guid":{"rendered":"https:\/\/ugf.academy\/lectures\/uncategorized\/creating-persuasive-digital-moments\/"},"modified":"2026-02-08T16:47:38","modified_gmt":"2026-02-08T14:47:38","slug":"creating-persuasive-digital-moments","status":"publish","type":"lp_course","link":"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/","title":{"rendered":"\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442"},"content":{"rendered":"<p>\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u043d\u0430\u043c\u0438 \u0440\u0456\u0448\u0435\u043d\u044c \u0431\u0430\u0433\u0430\u0442\u044c\u043c\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438. \u041d\u0430 \u0446\u0456\u0439 \u043b\u0435\u043a\u0446\u0456\u0457 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0434\u0456\u0437\u043d\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0440\u043e \u0441\u0438\u043b\u0443 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 (persuasive technology), \u0430 \u0442\u0430\u043a\u043e\u0436 \u043e\u043f\u0430\u043d\u0443\u044e\u0442\u044c \u043d\u0430\u0431\u0456\u0440 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432\u043b\u0430\u0441\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u043e\u0433\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u043d\u0430\u043c\u0438 \u0440\u0456\u0448\u0435\u043d\u044c \u0431\u0430\u0433\u0430\u0442\u044c\u043c\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438. \u041d\u0430 \u0446\u0456\u0439 \u043b\u0435\u043a\u0446\u0456\u0457 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0434\u0456\u0437\u043d\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0440\u043e \u0441\u0438\u043b\u0443 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 (persuasive technology), \u0430 \u0442\u0430\u043a\u043e\u0436 \u043e\u043f\u0430\u043d\u0443\u044e\u0442\u044c \u043d\u0430\u0431\u0456\u0440 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432\u043b\u0430\u0441\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u043e\u0433\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443.<\/p>\n","protected":false},"featured_media":13506,"template":"","filter_ontributors":[114],"course_category":[160,154],"course_tag":[156],"class_list":["post-417450","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","filter_ontributors-raymond-a-lutzky","course_category-information-and-communication-technologies-icts","course_category-arts-and-humanities-social-sciences","course_tag-recordings","course"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 &#8211; UGF Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 &#8211; UGF Academy\" \/>\n<meta property=\"og:description\" content=\"\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u043d\u0430\u043c\u0438 \u0440\u0456\u0448\u0435\u043d\u044c \u0431\u0430\u0433\u0430\u0442\u044c\u043c\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438. \u041d\u0430 \u0446\u0456\u0439 \u043b\u0435\u043a\u0446\u0456\u0457 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0434\u0456\u0437\u043d\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0440\u043e \u0441\u0438\u043b\u0443 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 (persuasive technology), \u0430 \u0442\u0430\u043a\u043e\u0436 \u043e\u043f\u0430\u043d\u0443\u044e\u0442\u044c \u043d\u0430\u0431\u0456\u0440 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432\u043b\u0430\u0441\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u043e\u0433\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/\" \/>\n<meta property=\"og:site_name\" content=\"UGF Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Ukraine-Global-Faculty\/100087972537514\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-08T14:47:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ugf.academy\/wp-content\/uploads\/2022\/08\/jeb2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u0445\u0432\u0438\u043b\u0438\u043d\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/\",\"url\":\"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/\",\"name\":\"\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 &#8211; UGF Academy\",\"isPartOf\":{\"@id\":\"https:\/\/ugf.academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ugf.academy\/wp-content\/uploads\/2022\/08\/jeb2.jpg\",\"datePublished\":\"2022-08-16T07:55:27+00:00\",\"dateModified\":\"2026-02-08T14:47:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#primaryimage\",\"url\":\"https:\/\/ugf.academy\/wp-content\/uploads\/2022\/08\/jeb2.jpg\",\"contentUrl\":\"https:\/\/ugf.academy\/wp-content\/uploads\/2022\/08\/jeb2.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ugf.academy\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Courses\",\"item\":\"https:\/\/ugf.academy\/lectures\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ugf.academy\/#website\",\"url\":\"https:\/\/ugf.academy\/\",\"name\":\"UGF Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ugf.academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 &#8211; UGF Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"uk_UA","og_type":"article","og_title":"\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 &#8211; UGF Academy","og_description":"\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u043d\u0430\u043c\u0438 \u0440\u0456\u0448\u0435\u043d\u044c \u0431\u0430\u0433\u0430\u0442\u044c\u043c\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438. \u041d\u0430 \u0446\u0456\u0439 \u043b\u0435\u043a\u0446\u0456\u0457 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0434\u0456\u0437\u043d\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0440\u043e \u0441\u0438\u043b\u0443 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 (persuasive technology), \u0430 \u0442\u0430\u043a\u043e\u0436 \u043e\u043f\u0430\u043d\u0443\u044e\u0442\u044c \u043d\u0430\u0431\u0456\u0440 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432\u043b\u0430\u0441\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u043e\u0433\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443.","og_url":"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/","og_site_name":"UGF Academy","article_publisher":"https:\/\/www.facebook.com\/people\/Ukraine-Global-Faculty\/100087972537514\/","article_modified_time":"2026-02-08T14:47:38+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/ugf.academy\/wp-content\/uploads\/2022\/08\/jeb2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f":"1 \u0445\u0432\u0438\u043b\u0438\u043d\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/","url":"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/","name":"\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 &#8211; UGF Academy","isPartOf":{"@id":"https:\/\/ugf.academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#primaryimage"},"image":{"@id":"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#primaryimage"},"thumbnailUrl":"https:\/\/ugf.academy\/wp-content\/uploads\/2022\/08\/jeb2.jpg","datePublished":"2022-08-16T07:55:27+00:00","dateModified":"2026-02-08T14:47:38+00:00","breadcrumb":{"@id":"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/"]}]},{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#primaryimage","url":"https:\/\/ugf.academy\/wp-content\/uploads\/2022\/08\/jeb2.jpg","contentUrl":"https:\/\/ugf.academy\/wp-content\/uploads\/2022\/08\/jeb2.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/ugf.academy\/uk\/lectures\/arts-and-humanities-social-sciences\/creating-persuasive-digital-moments\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ugf.academy\/uk\/"},{"@type":"ListItem","position":2,"name":"Courses","item":"https:\/\/ugf.academy\/lectures\/"},{"@type":"ListItem","position":3,"name":"\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0438\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442"}]},{"@type":"WebSite","@id":"https:\/\/ugf.academy\/#website","url":"https:\/\/ugf.academy\/","name":"UGF Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ugf.academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"}]}},"_links":{"self":[{"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/lp_course\/417450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/types\/lp_course"}],"version-history":[{"count":2,"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/lp_course\/417450\/revisions"}],"predecessor-version":[{"id":417740,"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/lp_course\/417450\/revisions\/417740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/media\/13506"}],"wp:attachment":[{"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/media?parent=417450"}],"wp:term":[{"taxonomy":"filter_ontributors","embeddable":true,"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/filter_ontributors?post=417450"},{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/course_category?post=417450"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/ugf.academy\/uk\/wp-json\/wp\/v2\/course_tag?post=417450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}