UX and Influence: Persuading Users, Customers, and Audiences
What makes a customer click “Buy,” choose one product over another, or keep coming back? Behind many of these decisions lies more...
Creating Persuasive “Digital Moments”
Technology persuade our decision making in many ways. In this lecture, students will learn about the power of persuasive technology and will...
Digital Social Media and U.S. Law
Since the start of the Internet, the legal framework that has supported (and protected) social media has struggled to keep up. This...
User Experience Design and Affordances
Creating products that customers will actually use requires understanding the psychology of usability. This lecture introduces concepts from design psychology and human...